| 中国企业实施品牌战略的思考 |
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| 引用本文： | 胡号寰,钟兆青.中国企业实施品牌战略的思考[J].长江大学学报(社会科学版),2005,28(6):50-52. |
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| 作者姓名： | 胡号寰 钟兆青 |
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| 作者单位： | 1. 长江大学,期刊社,湖北,荆州,434023
2. 长江水利委员会,陆水试验枢纽管理局,湖北,赤壁,437302 |
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| 摘 要： | 目前国外驰名企业纷纷进入中国,在国内市场上多数行业都是洋品牌的天下,其原因不仅在于我国企业实力还不够强大,更重要的是我国企业在实施品牌战略上存在失误。因此,必须正确认识企业品牌战略实施过程中的不利因素,挖掘其特有优势和潜在优势,加强政府、企业、社会三者有机的配合,增强企业的实力,多创优质品牌。
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| 关 键 词： | 驰名商标 中国企业 品牌战略 |
| 文章编号： | 1673-1395(2005)06-0050-03 |
| 修稿时间： | 2005年8月21日 |
On Chinese Enterprises' Implementing Brand Strategy |
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| HU Hao-huan,ZHONG Zhao-qing.On Chinese Enterprises'''' Implementing Brand Strategy[J].Journal of Yangtze University:Social Sciences,2005,28(6):50-52. |
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| Authors: | HU Hao-huan ZHONG Zhao-qing |
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| Institution: | HU Hao-huan~1 ZHONG Zhao-qing~2 |
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| Abstract: | Well-known overseas brands have been entering China,which results in that overseas brands occupy the great mass of domestic market.The main reason is that the strength of Chinese companies is not strong enough,as well as the miscarriages when implementing brand strategy.So disadvantageous factors must be recognized,proper and potential superiority must be unearthed,cooperation between government,enterprises and society should be strengthened,and the strength of enterprises should be enhanceand in order to set up brands of high quality. |
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| Keywords: | well-known brands Chinese enterprises brand strategy |
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