丹东市五龙背镇休闲农业旅游产品的设计

体验经济是继农业经济、丁业经济、服务经济之后一种新的经济形态，逐渐被引入到休闲农业的理论与实践中。以随机抽样方法对辽宁省丹东市五龙背镇的游客进行了旅游动机、行为特征和对休闲农业前景展望的问卷调查。结果表明，五龙背镇休闲农业旅游产品存在产品类型单一、缺乏统一规划和地方特色不明显等问题。为了使当地休闲农业能够更好地促进农业发展和农民增收，依托五龙背镇特有的资源优势，运用体验经济理论，设计了适合当地休闲农业的审美型、教育型、逃避型和娱乐型等旅游产品。

On Product Design for Agricultural Leisure Tourism in Wulongbei Town, Dandong City

With economic development, experience economy has becomes a new type of economy following agricultural economy, industrial economy and service economy and gradually been introduced into the theory and practice of leisure agriculture. A questionnaire on the tourism of Wulongbei, a town of Dandong City, Liaoning Province, was made by random sampling. Tourists＇ motives, their behavioral characteristics and the prospect of developing agricultural leisure experience tourism in the town were investigated. Problems in the agricultural leisure tourism of Wulongbei Town were found out, such as unicity of touring product, lack of unified planning and prominent local coloring. In order to promote the local leisure agricultural leisure tourism, help peasants increase income and improve agricultural production, touring products, such as aestheticism-oriented tour, education-oriented tour, escaping-reality-oriented tour and entertainment-oriented tour, are designed according to the advantage of resources peculiar to Wulongbei Town and based on theories on experience economy.