| 对零售商业企业连锁经营策略的思考 |
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| 引用本文： | 刘畅.对零售商业企业连锁经营策略的思考[J].陇东学院学报(社会科学版),2009(3). |
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| 作者姓名： | 刘畅 |
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| 作者单位： | 甘肃联合大学; |
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| 摘 要： | 零售商业企业实施连锁经营,是获取成本领先优势和规模优势的有效战略。文章对我国零售业连锁经营的原则、模式和实施过程中的连锁店复制进行了有益的探讨。
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| 关 键 词： | 零售企业 连锁经营 经营模式 |
A Study on Chain Running Tactics of Retailed Enterprises |
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| LIU Chang.A Study on Chain Running Tactics of Retailed Enterprises[J].Journal of Longdong University(Social Science Edition),2009(3). |
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| Authors: | LIU Chang |
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| Institution: | Longdong University;Qingyang 745000;Gansu |
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| Abstract: | At present,chain operating is an efficient way which takes more competitive advantages through implementing standard service and scientific management.Based on the situation analysis of domestic retailing enterprises,the paper discusses the principles,retailing chain methods and developing methods for retailed enterprises. |
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| Keywords: | retailed enterprises chain running retailing chain mode |
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