地方媒体对区域文化传承的价值分析与实现

作为文化事业的重要组成部分,地方媒体在区域文化传承中一直具有重要的地位和作用。在文化全球化和媒体数字化的时代背景下,面对多元文化态势和多重价值体系的交融与碰撞,地方媒体在区域文化积累、文化传播、文化选择、文化创新等方面呈现新的特色。发挥新的价值功能的同时,地方媒体传承区域文化的问题也日益凸现。如何坚持文化属性,扮演好传统区域文化的守望者与传承者,是地方媒体在多元文化时代的重要职能。

Value Analysis and Implementation on Local media to the regional cultural inheritance

as an important part of the cultural industry,local media has been an important status and role in the regional cultural heritage.Local media in regional cultural accumulation,cultural communication,cultural choice,cultural innovation and other aspects appear new characteristic in the cultural globalization and digital media under the background of the times to face of multicultural situation and multiple value system of the blending and collision,A new value of the function at the same time,the local media inheritance of regional culture problem also increasingly protruding shows.How to adhere to the cultural attribute,play the traditional regional culture rye and heritage,local media in the age of multiculturalism in the important function of.