传播学视野下的网络红人现象解读

网络红人是指利用网络媒体制造的明星,是属于"草根的一代",他们在网络上迅速走红,成为一种热点现象,是网络媒体发展历程的生动写照和深刻诠释。本文从传播方式、受众分析、媒介分析三个传播学角度对"网络成名"现象进行了全面分析,作出了较为深刻、透彻的解读;并且探究了这种现象对现代社会的影响;最终强调应正视网络红人现象对公众思想领域的影响,以期能够更好的引导、整合舆论,为社会及受众服务。

The Interpretation on Web Celebrities In Communicative Perspective

Web celebrities are referred to the pop stars created by wed media,who is included in "Grassroots generation".They become popular overnight,which is one of the hottest phenomenon to describe and interpret the cyber media development vividly and profoundly.The article aims at making a deep and thorough analysis and illustration on "being famous in internet"based on communicative angles of the communicative approaches,target analysis,and media analysis;and to probe its influence on current society.In the end,it is emphasized that we should confront the great impact of "web celebrity"on the public,expecting to lead and integrate public opinion to serve the public in the proper way.