| 关中地区休闲旅游产业发展的瓶颈与破解? |
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| 引用本文： | 张金凤.关中地区休闲旅游产业发展的瓶颈与破解?[J].宝鸡文理学院学报(社会科学版),2016(3):85-88. |
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| 作者姓名： | 张金凤 |
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| 作者单位： | 宝鸡文理学院 历史文化与旅游系,陕西 宝鸡,721013 |
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| 基金项目： | 2013陕西省哲学社会科学基金项目(13D256)，2014年陕西省教育厅科研计划项目(14JK1023)，宝鸡文理学院院级重点计划研究项目(项目(ZK1091)。) |
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| 摘 要： | 关中地区休闲旅游产业的发展关联着关天经济区与丝绸之路经济带的发展。然而旅游资源分布不均、经济效益不佳、旅游体验不足、市场营销不够、旅游交通不畅和文化特色不显是制约关中地区休闲旅游产业发展的主要瓶颈。以科学规划，形成大旅游圈；优化交通，建设旅游直达专线；更新观念，打造知名旅游品牌；打破旧局，探索全域旅游模式；深挖内涵，增加旅游吸引力来破解关中地区休闲旅游产业发展的瓶颈，加快关中地区休闲旅游产业发展。
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| 关 键 词： | 关中地区 休闲旅游 市场营销 全域旅游模式 |
On the Development Bottlenecks of Leisure Tourism Industry and Crack Methods in GuanZhong Area of Shanxi Province |
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| Abstract: | s:The leisure and tourism industry in Guanzhong region have related to the development of tourism industry in Guanzhong-Tianshui Economic Zone and Silk Road Economic Belt.However,the devel-opment of tourism industry has been restricted by the main bottleneck in the area.Such as uneven tourism re-sources distribution;poor economic benefit and tourist traffic;insufficient tourism experience;lacking mar-keting and the unknown cultural characteristics.In order to optimize the development of leisure tourism in-dustry in Guanzhong area,it must be broke the bottlenecks from the following five aspects:planning scientif-ically to form large tourism circle;optimizing transportation and construct direct line of tourist;updating ideas to build a well-known tourist brand;breaking the old board to explore global travel patterns;digging the connotation deeply to increase tourism attractions. |
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| Keywords: | Guanzhong area leisure tourism industry marketing comprehensive tourism pattern |
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