| 黄梅戏跨文化传播的SWOT分析 |
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| 引用本文： | 曹爱娥,胡建国.黄梅戏跨文化传播的SWOT分析[J].宝鸡文理学院学报(社会科学版),2011,31(1):51-55,59. |
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| 作者姓名： | 曹爱娥 胡建国 |
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| 作者单位： | 曹爱娥,CAO Ai-e(安庆职业技术学院,安徽,安庆,246003);胡建国,HU Jian-guo(中共安庆市委党校,安徽,安庆,246133) |
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| 基金项目： | 2009-2010年度安徽省教育厅人文社会科学一般研究项目 |
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| 摘 要： | 在经济全球化的背景下，不同文化背景的人们之间发生的信息传播和文化交往活动更加活跃和频繁。随着中国经济与文化的崛起，作为中国传统文化向全世界传播的艺术品种之一，黄梅戏从其自身生存与发展的需要，实现跨文化的传播是必然趋势。借助SWOT理论框架，基于对影响黄梅戏发展的内外部因素进行分析，探讨在国际和国内范围实现黄梅戏跨文化传播的发展路径。
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| 关 键 词： | 黄梅戏 跨文化 跨文化传播 SWOT |
SWOT Analysis of Cross-cultural Communication in Huangmei Opera |
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| CAO Ai-e,HU Jian-guo.SWOT Analysis of Cross-cultural Communication in Huangmei Opera[J].Journal of Baoji College of Arts and Science(Social Science Edition),2011,31(1):51-55,59. |
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| Authors: | CAO Ai-e HU Jian-guo |
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| Institution: | CAO Ai-e1,HU Jian-guo2(1.Anqing Vocational and Technical College,Anqing 246003,Anhui,2.Party school of Anqing Municipal Committee of C.P.C,Anqing 246133,Anhui) |
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| Abstract: | In the background of economic globalization,information communication and cultural contact are more active in the people of different cultures.Huangmei Opera is one of the Works of Art of Chinese traditional culture.As the rise of China's economy and culture,realizing cross-cultural communication in Huangmei Opera is an inevitable trend.Based on the Theoretic Framework of SWOT,ways of cross-cultural communication in Huangmei Opera home and abroad are discussed in this paper. |
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| Keywords: | SWOT |
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