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加入WTO后中国影视业面临的机遇与挑战
引用本文:孟建.加入WTO后中国影视业面临的机遇与挑战[J].南京林业大学学报(人文社会科学版),2001,1(1):22-27.
作者姓名:孟建
作者单位:南京大学大众传播研究所,江苏,南京,210039
摘    要:加入WTO后 ,中国的市场将进一步开放 ,影视业面临着前所未有的机遇与挑战。中国电影业是受冲击最大行业之一 ,也是最先受到冲击的文化产业。对于加入WTO ,中国影视业应有的态度是积极赞同 ,全面回应。只有在开放中才能保护中国的影视产业 ,在竞争中才能发展壮大中国的影视产业 ;而正确看待差距 ,中国影视业才有所作为。同时论述了加入WTO后中国影视业面临的机遇、挑战及应采取的应对措施。

关 键 词:中国影视业  WTO  机遇  挑战  应对
文章编号:1671-1165(20O1)01-0O22-06
修稿时间:2001年3月9日

Challenges and Opportunities Confronted by and Opening up to Chinese Film and TV Industry after Acceding to WTO
MENG Jian.Challenges and Opportunities Confronted by and Opening up to Chinese Film and TV Industry after Acceding to WTO[J].Journal of Nanjing Forestry University(Humanities and Social Sciences Edition),2001,1(1):22-27.
Authors:MENG Jian
Abstract:The Chinese Film and TV Industry will face challenges and opportunities that have never existed before,and the industry is one of those which will be most deeply affected as the home market is opened further after acceding to WTO .The proper attitude towards the accession should be positive and active.Chinese Film and TV Industry can only survive and develop in the process of the further opening and competition.Achievements can only be made when a correct attitude is adopted towards the disparities.Further more the advantages,challenges and the measures adopted to respond to acceding to WTO are discussed in the paper.
Keywords:Chinese film and TV industry  WTO  challenge  opportunity  response  
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