| 论毛泽东公关活动的三个原则 |
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| 引用本文： | 周琴.论毛泽东公关活动的三个原则[J].南昌大学学报(人文社会科学版),2004,35(3):37-41. |
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| 作者姓名： | 周琴 |
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| 作者单位： | 江西师范大学,政治与行政管理学院,江西,南昌,330027 |
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| 摘 要： | 毛泽东一生中领导和参加过大量的公共关系活动,他在所有的公共关系活动中都十分注意遵循公共关系活动的真诚、平等、互惠的原则。总结毛泽东公共关系活动的这些原则对于中国共产党开展公共关系活动具有重要的借鉴和启示作用。
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| 关 键 词： | 毛泽东 公共关系活动 原则 真诚 平等 互惠 |
| 文章编号： | 1006-0448(2004)03-0037-05 |
| 修稿时间： | 2004年1月7日 |
On Mao Zedong's "Three Principles" of Public Relations |
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| ZHOU Qin.On Mao Zedong''''s "Three Principles" of Public Relations[J].Journal of Nanchang University(Humanities and Social Sciences),2004,35(3):37-41. |
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| Authors: | ZHOU Qin |
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| Abstract: | Mao Zedong did a lot to improve the public relations' activities. During his activities,he paid special attention to the "Three Principles". They are sincerity, equality, and mutual benefit.They are still very important for the CPC to follow for reference in the public relations activities. |
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| Keywords: | Mao Zedong public relations activities principle sincere equality mutual benefit |
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