| 论银川回族文化城市品牌构建 |
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| 引用本文： | 杨保军.论银川回族文化城市品牌构建[J].西北第二民族学院学报,2008(4):128-130. |
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| 作者姓名： | 杨保军 |
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| 作者单位： | 北方民族大学商学院,宁夏银川750021 |
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| 基金项目： | 宁夏高等学校科学技术研究重点项目"西北民族地区中心城市营销战略研究"
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北方民族大学科研项目"银川市城市营销战略研究" |
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| 摘 要： | 城市文化是城市品牌的精神根基。银川市的回族文化源远流长，富有鲜明的民族特色和地域特色。深入挖掘回族文化资源，提升城市品牌形象是当前银川城市品牌建设的关键。
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| 关 键 词： | 城市品牌 城市文化 回族文化 |
On the Construction of the Hui People's Culture as a Brand of Yinchuan |
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| YANG Bao-jun.On the Construction of the Hui People''s Culture as a Brand of Yinchuan[J].Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science),2008(4):128-130. |
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| Authors: | YANG Bao-jun |
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| Institution: | YANG Bao-jun ( School of Business, B eifang Ethnic University, Yinchuan 750021, China) |
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| Abstract: | City culture is spiritual foundation of a city＇s brand. The Hui people＇ s culture of Yinchuan has long standing with its distinctive national and regional features. It is the key to explore the Hui people＇s culture resources and improve the city＇s brand image for the construction of brand in Yinchuan city. |
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| Keywords: | city＇s brand city culture the Hui people＇s culture |
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