| 绿海战略——企业可持续发展战略探讨 |
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| 引用本文： | 侯胜田,陈建成.绿海战略——企业可持续发展战略探讨[J].太原理工大学学报(社会科学版),2006,24(2):75-78. |
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| 作者姓名： | 侯胜田 陈建成 |
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| 作者单位： | 北京林业大学,经济管理学院,北京,100083 |
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| 摘 要： | 文章用全新视角探讨企业实现可持续发展战略,提出“绿海战略”这一新的概念,并为其确定内涵、理论基础和实现途径。通过对战略管理理论的回顾,根据其目的和导向,将经典的战略理论进行分类,以自然界中的颜色作为其标志,借用“商海”、“下海”中将商业比作“海洋”的比喻,将经典的战略理论分别称作“黑海战略”、“红海战略”、“蓝海战略”。结论指出可持续发展理论是“绿海战略”研究的理论基础,利益攸关方共同利益最大化是“绿海战略”的目标,可持续竞争优势是“绿海战略”的核心;建立优秀企业文化和学习型组织、不断创新与开展绿色营销是实现“绿海战略”的主要途径。
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| 关 键 词： | 绿海战略 可持续发展 利益攸关方 环境保护 资源短缺 绿色营销 创新 |
| 文章编号： | 1009-5837(2006)02-0075-04 |
| 修稿时间： | 2006年3月13日 |
Green Ocean Strategy——Exploring Sustainable Developing Enterprises |
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| HOU Sheng-tian,CHEN Jian-cheng.Green Ocean Strategy——Exploring Sustainable Developing Enterprises[J].Journal of Taiyuan University of Technology(Social Sciences Edition),2006,24(2):75-78. |
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| Authors: | HOU Sheng-tian CHEN Jian-cheng |
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| Abstract: | This paper explores sustainable development strategy for enterprises through a new viewpint.It defines the new concept "Green Ocean Strategy",its theoretical bases and practical solutions.The paper reviews the development of strategic theories and categorizes them as "Black Ocean Strategy","Red Ocean Strategy" and "Blue Ocean Strategy".This paper concludes that sustainable development theory is the base of Green Ocean Strategy,the maximum of the common interest of stakeholders is its objective,and sustainable competitive advantage is its core.The practical solutions for Green Ocean Strategy are: building enterprise culture and learning organization,encouraging innovation and creation,and implementing green marketing. |
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| Keywords: | Green Ocean Strategy sustainable development stakeholders environmental protection resource shortage green marketing creative |
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