论食品安全事件中的良性媒体应对

食品安全事件是近年来全球公共安全问题中的热点，由于食品安全的重要性、食品安全事件的公众效应以及基于传媒的属性，媒体常将其作为关注的热点。媒体在食品安全事件中发挥着监测预警、沟通信息、舆论引导等功能，同时也存在关注视角的选择性和职业自律的松懈等不足。作为一种社会公共资源和社会监督力量，基于传媒良知和职业操守，媒体在食品安全事件中必须形成一套良性的应对机制，包括建立信息有效传播机制、建立食品安全事件相关方的沟通协调机制、建立媒体自律机制等。

Positive Response of Social Media in Food Safety Issues

Food safety issues have been one of hot topics in recent years around world, and they have been one important focus for social media owing to the significance of food safety, and the public effect and media-based attribute of food safety issues. In the development of the issues, social media plays an important role of monitoring, warning, communicating and guiding public opinion, but it also has the problem of randomly selecting perspective of reporting and lack of self-discipline. As one part of social public resources and an important social supervising force, social media needs to establish a set of positive response mechanisms out of professional conscience and ethics, including an effective information spreading mechanism, a communicating and coordinating mechanism with related parties, and a self-discipline mechanism.