| 从和谐文化视角看媒介品格的建设 |
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| 引用本文： | 高东新,张楠.从和谐文化视角看媒介品格的建设[J].西安交通大学学报(社会科学版),2011,31(5):18-23. |
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| 作者姓名： | 高东新 张楠 |
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| 作者单位： | 1. 西安理工大学思想政治理论课教学科研部,陕西西安710048;西安社会科学院传媒与广告研究所,陕西西安710054
2. 西安社会科学院传媒与广告研究所,陕西西安,710054 |
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| 摘 要： | 和谐文化是和谐价值与和谐精神主导下的社会文化模式,和谐文化建设对社会主义核心价值体系和主流意识形态的发展壮大,减少思想冲突、增进社会认同具有积极意义。媒介组织是专门从事大众传播活动以满足社会需要的社会机构,是和谐文化建设中的重要推动力量。谨从和谐文化建设的背景中展开媒介责任与品格的探讨,提出一些切实的应对措施,并籍此提升媒介的社会品格,使其能在推动和谐文化建设和构建社会主义和谐社会中发挥更大的作用。
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| 关 键 词： | 和谐文化 道德困境 媒介品格建设 |
Media Character Building in Harmonious Culture Context |
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| GAO Dong-xin,ZHANG Nan.Media Character Building in Harmonious Culture Context[J].Journal of Xi'an Jiaotong University(Social Sciences),2011,31(5):18-23. |
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| Authors: | GAO Dong-xin ZHANG Nan |
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| Institution: | 1.Teaching and Research Department of the Course of Ideological and Political Theory,Xi′an university of Technology,Xi′an 710048,China;2.Media and Advertising Research Institute,Xi′an Academy of Social Sciences,Xi′an 710054,China) |
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| Abstract: | Harmonious culture is a mode of social culture dominated by harmonious value and harmonious spirit.The construction of harmonious culture,which is the development and strengthening of the socialist core value system and dorminant ideology,possesses a proactive significance for reducing ideological conflicts and increasing social recognition.The media organization,which is a social institution specially engaged in mass communication activities to satisfy social needs,is an important promoting force in the co... |
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| Keywords: | harmonious culture moral dilemma media character building |
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