| 基于产业集群的区域品牌形成研究 |
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| 引用本文： | 熊爱华,汪波.基于产业集群的区域品牌形成研究[J].山东大学学报(哲学社会科学版),2007(2):84-89. |
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| 作者姓名： | 熊爱华 汪波 |
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| 作者单位： | 1. 天津大学,管理学院,天津,300072
2. 山东财政学院,工商管理学院,山东,济南,250014 |
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| 摘 要： | 创建区域品牌作为一项新的经济发展举措,是一件专业性、技术性和系统性较强的工作。区域品牌是一种主体性独立资源,而不是依附性、修饰性的东西。区域品牌的形成是以产业集群为基础;以区域的历史、文化为背景;以国际化的商标注册为方法,从而实现区域产业集群的国际综合竞争力的提高和国际品牌的创建。区域品牌形成与产业集群关系密切,基于产业集群的区域品牌形成中各主体应共同发挥作用。
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| 关 键 词： | 区域品牌 产业集群 关系 |
| 文章编号： | 1001-9839(2007)02-0084-06 |
| 修稿时间： | 2006年9月16日 |
A Study on the Formation of Industry Cluster-Based Regional Brand Based |
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| XIONG Ai-hua,WANG Bo.A Study on the Formation of Industry Cluster-Based Regional Brand Based[J].Journal of Shandong University(Philosophy and Social Sciences),2007(2):84-89. |
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| Authors: | XIONG Ai-hua WANG Bo |
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| Abstract: | It is a professional,technical and systematic task to establish a regional brand as a new measure for economic development.Regional brand is a kind of independent resource instead of something dependent and ornamental.A regional brand is formed with industry clan as its basis,with regional history and culture as its context,and with international trademark registration as its means in order to strengthen the competitiveness of regional industry cluster in international market,and ultimately to establish a worldwide brand.Regional brand and industry cluster are interdependent. |
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| Keywords: | regional brand industry cluster relationship |
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