基于场景理论的城市文化消费空间活力提升路径

针对部分城市发展中出现的文化消费空间与文化消费观割裂、重建设轻运营、 生产生活消费分离等“新城市病”,以场景理论为分析工具, 系统梳理从设施到场景的城市文化消费空间演化趋势,探讨城市文化消费空间的活力生成机制。研究认为,从便利设施、邻里结构、文化活动、文化消费观和多样化人群等场景要素及互动关系入手,城市文化消费空间活力营造是个系统性工程,关乎到便利设施等物质要素的完善,也关乎社会网络关系、空间品牌等软性要素的支撑; 既要通过便利设施、邻里关系、多样化活动的组合来吸引消费人群,更要重视特定文化消费观及生活方式对多样化人群的集聚作用。研究还认为,要从空间投入和产出机制思路出发,推动消费设施与文化消费观联结,丰富空间形态与功能,重视空间经营,提升空间粘性,打造创意社群,积累创意网络资产,通过营造整体性消费场景来提升城市文化消费空间活力。

Path to enhance the vitality of urban cultural consumption space based on the scene theory

Aiming at the “new urban diseases” that appear in the development of some cities, such as the isolation of cultural consumption space and values, over emphasis on construction rather than operation, and separation of production, living and consumption, this paper uses the scene theory as an analysis tool to systematically analyze the evolutionary trends of the urban cultural consumption space from facilities to scenes, and explores the generation mechanism of the vitality of urban cultural consumption space. According to the study, from the perspectives of scene elements and interactive relationships such as convenience facilities, neighborhood structures, cultural activities, values and diverse groups of people, the creation of urban cultural consumption space vitality is a systematic project, which is related to the improvement of material elements such as convenience facilities and also to the support of other soft elements such as social network relationships and space brand, etc. It is necessary to attract consumer groups through the combination of convenient facilities, neighborhood relations and diversified activities, and more importantly to pay more attention to the agglomeration effect of specific values and lifestyles on diverse groups of people. The study also argues that based on the concept of space input and output mechanism, we should promote the connection between consumer facilities and diversified values, enrich space forms and functions, pay attention to space management to enhance space stickiness, create creative communities to accumulate creative network assets, and create holistic consumption scenes to enhance the vitality of urban cultural consumption space.