武汉高知群体图书消费的现状、问题分析及对策

现代高校高知群体是图书出版市场上的消费主体,这一群体在一定程度上代表了图书消费市场上除教材教辅以外的一般图书的消费主体.但就目前所见资料看,学界对这一领域的关注甚少,进行有针对性的实证调查更是少见.武汉市作为全国高校密集区之一非常具有代表性,对武汉高知群体进行一般图书消费情况调查,对于厘清管理层和学界对一般性图书消费的模糊认识,有针对性地进行管理和决策具有一定的借鉴意义.

Wuhan Senior Intellectual Group, Their Status Quo of Book Consumption, Question Analysis and Countermeasures

Modern college senior intellectual group is a consuming mainstay in the book publishing market. To a certain extent this group represents the mainstay of consumers of general books other than teaching and teaching-tutorial materials. In the view of present data, educational circles pay little attention to this field. Scarce still is the aim-fixed positive investigation. Wuhan, one of the areas with colleges and universities densely concentrated in the country, is highly qualified as a represertative. Reference can be made from an investigation into the general book consumption by Wuhan senior intellectual group. Such will be helpful to rectify the fuzzy knowledge on the parts of the management and the deucational circles about the consumption of the general books and in aim-fixed management and policy making.