感知国家话语下市场话语的脉动——我国网络新媒体管理政策的宏观思考

新媒体是传媒行业采用新技术的产物。网络新媒体是其中成长为主流媒体的典型代表。网络新媒体的发展让人们能够更为便捷地获取信息,具有互动性、主动性、个性化和移动性等便利传播特征,但也存在绝对公信力差、不良信息泛滥等诸多问题。因此,互联网治理也是一个国际性的共同问题,各种相应政策法规的颁布实施往往落后于技术的进步,向网络管理和政府管制提出了新挑战。

Perception about Impulse of the Marketing Discursion in the State Discursion——a Macroscopical Ponder over the Management Policy about the New Media of Network of our Country

New media is a product adopting new technology in the media business.The new media of network is one typical representative of the main stream media.The development of the new media of network makes people able to obtain information easily.It is with characteristics of easy spreading in the aspects as interactivity,initiative,individuation and mobility.But it is also with many problems as poor credibility,spreading unchecked of unhealthy information and etc.Thus,the management of internet also becomes the common problems of the world.The issue and implement of various responding policy and rules lagging behind the progress of technology pose new challenge to the management of the network and the control from the government.