旅游社区居民感知视角下政府信任影响因素——社会交换理论的解释

伴随着乡村旅游的持续深入发展，旅游社区居民对政府的信任问题成为当前影响乡村旅游业提质增效和可持续发展的重要议题。基于旅游社区居民感知视角，选取山东省六处典型乡村旅游社区，利用社会交换理论探究乡村旅游地居民政府信任的影响因素，对比不同生命周期阶段旅游社区居民政府信任及居民感知的差异。实证研究结果表明:（1）旅游感知收益、生活满意度正向影响政府信任，生活满意度在旅游感知收益与政府信任之间起到部分中介作用；（2）旅游感知成本显著负向影响政府信任，但与社区参与、社区依恋和生活满意度的关系不显著；（3）社区参与、社区依恋均正向影响旅游感知收益、生活满意度，而且社区参与通过旅游感知收益间接影响生活满意度；（4）处于不同生命周期阶段的乡村旅游地居民政府信任和社区依恋水平没有显著差异，而社区参与和居民感知水平差异显著。

Influence Factors of Residents' Political Trust from Perception of Tourism Community Residents—Based on Explanation of Social Exchange Theory

With the continuous development of rural tourism, residents'' political trust has become an important issue that affects the improvement of quality, efficiency and sustainable development of rural tourism. Based on perception of tourism community residents, six typical rural tourism communities in Shandong Province were selected to explore the influencing factors of political trust drawing on social exchange theory, and the differences of residents'' political trust and tourism impact perception in different life cycle stages of tourism destinations were compared. The empirical results show that:(1)tourism perceived benefits and life satisfaction have a positive impact on residents'' political trust, and life satisfaction plays a partial mediating role between tourism perceived benefits and political trust;(2)tourism perceived cost has a negative impact on trust, but its relationships with community involvement, community attachment and life satisfaction aa re not significant;(3)community involvement and community attachment have positive impact on tourism perceived benefits and life satisfaction, and community involvement indirectly affects life satisfaction through tourism perceived benefits;(4)there is no significant difference in the level of residents'' political trust and community attachment among residents in different life cycle stages of rural destinations, but significant difference is indicated in the level of community involvement and tourism perceived impact.