共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响

采用结构方程模型方法实证检验共享经济监管机制对隐私感知风险、消费者信任和持续共享意愿的影响。实证结果表明:（1）政府监管对感知隐私风险具有显著负向影响，而行业自律监管对感知隐私风险的负向影响不显著，政府监管与行业自律监管的交互组合对感知隐私风险具有显著负向影响；（2）感知隐私风险对消费者信任及持续共享意愿均具有显著负向影响；（3）消费者信任对持续共享意愿具有显著正向影响。

Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention

Structural equation modelling analysis was applied to empirically examine the effects of regulatory mechanisms of sharing platforms on perceived privacy risk, consumer trust, and continuous sharing intention. The empirical results revealed:(1)government regulation was negatively related to perceived privacy risk, industry self-regulation was not negatively related to it, and interaction of government regulation and industry self-regulation had significant negative effects on perceived privacy risk;(2)perceived privacy risk had significant negative effects on both consumer trust and continuous sharing intention;(3)consumer trust had positive effects on continuous sharing intention. Our research findings can help Chinese government authorities to formulate related policies to strengthen sound regulation on sharing economy in China, and also provide managerial insights to managers of Chinese sharing economy enterprises for optimizing platform mechanisms such as trust mechanism and privacy assurance mechanisms, so as to boost Chinese sharing economy to develop in a healthy, stable, and sustainable manner.