企业战略联盟的伙伴选择

企业战略联盟目前在全球范围内蓬勃兴起。越来越多的企业将其作为获得竞争优势、促进技术创新、分散经营风险、降低经营成本的重要战略。尽管战略联盟受到企业界的青睐,然而约有一半的联盟最终失败,其中一个重要的原因是联盟伙伴选择错误。选择正确的合作伙伴是建立战略联盟时不容忽视的重要环节。本文提出了战略联盟伙伴选择的步骤、原则和方法,对我国企业发展战略联盟具有指导意义。

Partner Selection for Business Strategic Alliances

Nowadays, more and more companies have established business strategic alliances to compete in a global changing environment and benefited greatly. However, according to management literature, about half of the alliances established turned out to be failures. One of the key factors for this failure is the choice of a wrong partner. This article explicates the process, principles and method in selecting alliance partners.