网络政治传播中的议题建构与互动——基于4个时政型事件的框架分析

官方场域与公众场域的分化是中国网络政治传播生态显著的特点。通过选取4个时政型网络事件,使用内容分析方法并结合框架理论,对官方场域与公众场域在议题建构中所使用的6项通用框架(事实认定、冲突、责任归因、对策建议、道德判断与人情味)与3项主题框架(政治行为、政治评价、政治发展)进行了量化分析。结论显示,官方场域与公众场域在框架使用中存在多层次的差异性,公众场域往往能够在事实层面影响官方场域,具有向官方场域输入议程的能力,而在行动层面的影响力相对有限。

Study on Agenda Building and Discourse Interaction of Online Political Communication——Framing Analysis on Four Political Internet Events

Dual communication spaces, both official and public, are considered to be the most significant characteristics in China's online political communication. Based on content analysis and frame theory, the research chooses four political internet events, trying to test six general frames(fact frame; conflict frame; responsibility frame;suggestion frame;morality frame and human interest frame)and three theme frames(political behavior; political judge; political development). The study uncovers multiple differences and limited interactions when both spaces frame themselves in political issues. Especially in factual level, public space is capable to construct their own words and frames, which also can set the agenda to official space. In action level, it only finds out comparatively limited interactions between two spaces.