虚拟社会中的非政府组织：作用、影响及应对

信息时代下的人类社会，已经嬗变为现实社会与虚拟社会并存的二重化社会结构。非政府组织也开始将虚拟社会作为其发展壮大的组织载体，在促进公共政策制定的科学性、提高政府网络危机化解的有效性、增加社会公共服务体系覆盖的全面性等方面，发挥着积极作用。与此同时，它也对虚拟社会的管理形成了影响与冲击，成为当前我国公共管理必须面对的问题。因此，应当从基于社会治理的视角进行思考，通过管理制度的创新与供给、正确处理政府和非政府组织的关系、加强虚拟社交领域的管理、营造高质量的网络文化生态环境等途径加以应对，最终促使非政府组织真正在虚拟社会中体现出它的社会效益。

On the Role,Impact and Coping Tactics of NGO in Virtual Society

Human society has been changed into a dual social structure with the coexistence of real and virtual society.Non-governmental organization (NGO) also begins to take the virtual society as the organizational carrier for its development and growth,thus playing a positive role in prompting the scientific public policy-making,efficient solution to the Government network crisis and the completion cover of the social public service system.At the same time,it also influences and impacts the management for the virtual society as the issue that our public management has to face.Therefore,we should perceive it from the perspective of social governance and cope with it by means of the innovation and supply of management system,with the purpose of handling the relationship between government and NGO correctly,strengthening the management for virtual social domain,building a high-quality cultural and ecological internet environment.And our ultimate goal is to play out its real social benefit of NGO in the virtual society.