新媒体实践与马克思主义传播取向

马克思主义在中国的选择与传播，是马克思主义在中国接受、发展、创新的过程，是马克思主义不断吸收新营养、新见解和扬弃旧事物、旧思想的辩证否定过程，也是不断赋予马克思主义实践特色、民族特色、时代特色的过程。随着新媒体技术的发展，信息空间的拓展，新媒体的能量日益渗透到人类生活的各个领域，已经并将更为深刻地影响着社会的意识形态、政治格局、经济模式乃至人们的生活生产方式，同时也为马克思主义在中国的传播与发展提供了新的平台与渠道。新媒体技术下传播功能的彰显、传播机制的优化以及传播模式的创新，赋予了新媒体实践下马克思主义传播新的取向选择。当代中国马克思主义的传播借助新媒体技术发展的先进成果，通过现代新媒体技术下传播的模式的建构，将进一步推进马克思主义中国化、时代化、大众化的传播和普及。

The Practice of New Media and The Dissemination Orientation of Marxism

The choice and spread of Marxism in China,is a process of reception,development and innovation of Marxism in China,a dialectical negative process of absorbing new nutrition and new ideas constantly,and discarding old things and old ideas,and also a process of giving Marxism practice characteristics,national characteristics and era characteristics.With the development of new media technology and the expansion of information space,the energy of new media is pervading every aspect of our life fields increasingly.It has impacted and will impact more profoundly the social ideology,political structure,economic model and even the people’s living and production way.At the same time,it provides new stage and channel for the dissemination and development of Marxism in China.Under the new media technology,the showing of communication function,optimization of communication mechanism,and the innovation of communication model all endue Marxism communication which practice by new media with new orientation selection.The spread of Marxism,in contemporary China through getting from the advanced results of new media technology and structuring communication model by the modern times new media technology,will in future promote the communication and popularization of Marxism in China.