受教育水平、互联网使用与农村家庭创业决策

提升农村家庭参与创业的机会是实现乡村振兴的有效途径之一。当今数字经济时代，农民受教育水平和互联网使用程度是影响农村家庭创业的两大关键因素。基于中国家庭金融调查（CHFS）数据，采用Logit模型，实证检验了受教育水平和互联网使用对农村家庭创业决策的具体影响效应。研究表明：户主受教育水平对农村家庭创业决策有着显著的正向影响，且处理过内生性问题后结果依然稳健；受教育水平对农村家庭创业决策的影响机制主要表现为互联网使用、金融知识掌握和工作经验积累，其中互联网使用的中介效用最强；户主受教育水平对农村家庭创业决策的影响存在明显异质性，相较于东部地区、老年户主和高社会资本的家庭而言，户主受教育水平对中西部地区、中青年户主和低社会资本的农村家庭的创业促进作用更大。研究结论为新时期继续推动农户积极参与创业和乡村振兴战略实施提供了有益的理论依据和政策启示。

Education Level,Use of Internet and Entrepreneurship Decision-making of Rural Families

Encouraging rural families to participate in entrepreneurship is one of the effective ways to achieve rural revitalization.In the era of digital economy,the level of education and use of Internet are the two key factors affecting rural family entrepreneurship.Based on the data of China Family Finance Survey (CHFS),a Logit model was used to empirically test the specific effects of the education level and use of Internet on entrepreneurship decision of rural families.The study shows that the level of education has a significant positive impact on rural family entrepreneurial decision-making,and the result is still stable after dealing with endogenous problems;the influence mechanism of educational level on rural family entrepreneurial decision-making is mainly reflected in the use of Internet,mastery of financial knowledge and accumulation of work experience,among which the intermediary effect of the use of Internet is the strongest.The influence of education level on rural family entrepreneurship is obviously heterogeneous.Compared with the eastern regions,elderly heads of households and families with high social capital,the level of education plays a greater role in promoting entrepreneurship in the central and western regions,young and middle-aged heads of households and rural families with low social capital.The study provides a useful theoretical basis and policy inspiration for continuing to promote farmers to actively participate in entrepreneurship and rural revitalization in the new era.