论跨文化交际中的主体文化意识

随着中国加入WTO，跨文化交际活动日益频繁，但跨文化交际的编码与解码过程、常规关系中差异性的克服、跨文化交际能力的培养无不受到主体文化的影响。因此，强化主体文化意识，对跨文化交际的成功实现具有重要的意义。

Enhance the Awareness of Native Culture and Gain the Success of Intercultural Communication

In probing how to bring cultural content into language teaching, we find that many Chinese students lack an awareness of native culture, and that the culture in developing countries is increasingly pushed out and dominated by western culture in the communication of world cultures. Native culture greatly influences the process of message coding and decoding, and it plays an important role in eliminating the difference between normal relationships, in developing an inter-cultural ability and in the success of intercultural communication. Therefore it is important to enhance the awareness of native culture and improve the teaching of native culture.