社交化阅读平台中的知识服务：机制、技术逻辑及路径

社交化阅读平台已深深地嵌入人类知识生产和服务的基础结构之中。在社交化阅读时代，人类的知识生产和服务已经跨过了“观点”的门槛，进入了“公共知识”时期。越来越多的公众利用社交化阅读平台开展知识传播和消费活动，社交化阅读平台的知识服务功能因此日益突出。与传统媒体时代的知识服务不同，社交化阅读平台中的知识服务在机制、技术逻辑及路径方面都呈现出了自身的特征。服务机制上，合作、互动、弱连接、多链条的生产与服务对接是社交化阅读平台提供知识服务的主流机制；技术逻辑上，社交化阅读平台的知识服务遵循着连接-互动、共创共享及平台控制三个逻辑；路径上，社交化阅读平台要在内容推送、用户体验、圈层营销和娱乐与知识服务的融合创新方面取得突破性进展。在今后的发展中，社交化阅读平台上的知识服务应该走“知识+”的道路，变“钻取式”服务为“抽取式”服务，构建起更为体系化的知识服务平台。

Knowledge Service in Social Reading Platform:Mechanism,Technical Logic and Path

Social reading platform has been deeply embedded in the infrastructure of human knowledge production and service.In the era of social reading,human knowledge production and service have crossed the threshold of "viewpoint" and entered the period of "public knowledge".More and more members of the public use the social reading platform to carry out knowledge dissemination and consumption activities,so the knowledge service function of the social reading platform has become increasingly prominent.Different from the knowledge service in the traditional media era,the knowledge service in the social reading platform presents its own characteristics in terms of mechanism,technical logic and path.In terms of service mechanism,cooperation,interaction,weak connection and multi-chain production and servicedocking are the mainstream mechanisms for social reading platforms to provide knowledge services;in technical logic,the knowledge services of social reading platforms follow three logics of connection-interaction,co-creation and sharing and platform control.In the path,the social reading platform should make a breakthrough in content push,user experience,circle marketing and the integration and innovation of entertainment and knowledge services.In the future development,the knowledge service on the social reading platform should take the road of "knowledge +",change the "drilling" service into the "extraction" service,and build a more systematic knowledge service platform.