基于“价值链-政策工具”框架的我国公共文化服务政策分析

随着公共文化服务水平与人民日益增长的物质文化需求之间矛盾的凸显，如何通过政策优化来提高公共文化服务水平成为人们日益关注的问题。通过建构“价值链-政策工具”二维分析框架，选择近10年中央层面公共文化服务政策文本，运用内容分析法，试图揭示我国公共文化服务政策工具的运行规律及其偏好，并提出政策路径优化建议。研究表明：在政策工具使用上，我国公共文化服务存在内部比例不均衡或不足情形，偏向于环境型政策工具，需求型政策工具使用比重较低；在价值链维度上，公共文化服务政策偏重于政府负责，市场配置、社会协同与公众参与等多元主体协作治理格局尚未形成。为此，应提升政策工具使用的均衡性，完善政策监督评价机制，构建以政府为主导，社会、市场、公众等多元主体协同参与的治理格局。

Policy Analysis of China's Public Cultural Services Based on the Framework of"Value Chain Policy Tools"

With the prominence of the contradiction between public cultural services and the growing material and cultural needs of the people,how to improve public cultural services through policy optimization has become an increasing concern.By constructing the two-dimensional analysis framework of "value chain policy tools",selecting the policy texts of public cultural services at the central level in the past ten years (2009-2019),and using the method of content analysis,this paper attempts to reveal the operation law and preference of public cultural service policy tools in China,and puts forward some suggestions on policy path optimization.The results show that in the use of policy tools,there is an imbalance or deficiency in the internal proportion of public cultural services in China,with a preference for environmental policy tools and a low proportion of demand-based policy tools;in the dimension of the value chain,the policy of public cultural services pays more attention to the responsibility of the government,and the cooperative governance pattern of multiple subjects such as market allocation,social coordination and public participation has not yet been formed.For this reason,we should improve the balance of the use of policy tools,the policy supervision and evaluation mechanism,and build a governance pattern with the government as the leading and multiple subjects such as the society,the market and the public participating together.