消费主义的伦理困境及其超越

消费伦理是指人们在消费水平、消费方式、消费环境等问题上产生的道德观念、道德规范，以及对社会消费行为的价值判断和道德评价，内在包含人与自然、人与人、人与自身关系的三重维度。消费主义作为一种消费价值观念，引导大多数人追求体面的消费，渴求无节制的物质享受和消遣，并把这些当作生活目的和价值，其结果引发人与自然、人与社会、人与自身三重伦理困境。超越消费主义，一要树立生命共同体理念，重构人与自然的和谐；二要发挥制度优势，超越资本逻辑；三要扬弃消费异化，构建健康消费方式。

The Ethical Dilemma of Consumerism and Its Transcendence

Consumption ethics refers to the moral concepts and norms produced by people on the issues of consumption level,consumption mode and consumption environment,as well as the value judgment and moral evaluation of social consumption behavior,containing three dimensions of the relationship between man and nature,man and man,and man and himself.As a kind of consumption value,consumerism leads most people to pursue decent consumption,crave uncontrolled material enjoyment and recreation,and regard these as the purpose and value of life.As a result,it leads to triple ethical dilemmas between man and nature,man and society,man and himself.To transcend consumerism,first,we should establish the concept of life community and reconstruct the harmony between man and nature;second,we should give full play to institutional advantages and transcend capital logic;and third,we should discard consumption alienation and build a healthy consumption mode.