中国文化产业发展的价值取向

文化经济化是文化与经济高度融合的产物，文化产业则是其突出而典型的表现形式。中国文化产业的发展必须确立正确的价值取向。优秀文化传统是中国文化产业发展的根脉所系；社会主义核心价值观是中国文化产业的立业统领；以人为本是中国文化产业的本质追求；社会效益优先是中国文化产业必须秉持的效益观。中国文化产业的正确价值取向应是以社会主义核心价值观为统领，融优秀文化传统、人本追求和社会效益于一体，张弛有度、继往开来的价值取向。

On the Value Orientation of the Development of Cultural Industry inChina

Cultural economization is a highly integrated product of culture and economy,cultural industry being the prominent and typical form.The development of cultural industry in China should follow correct value orientation.To develop cultural industry in China,the fine cultural traditions should be the root,the socialist core values be the guide,people –oriented concept be the essential pursuit,and the priority of social benefits be the benefit view.The correct value orientation is supposed to be guided by socialist core values,combing excellent cultural tradition，humanistic pursuits and social benefits.