| 传统媒体与新兴媒体融合发展的盈利模式 |
| |
| 引用本文： | 肖赞军,刘美君.传统媒体与新兴媒体融合发展的盈利模式[J].吉首大学学报(社会科学版),2001,41(6):120-128. |
| |
| 作者姓名： | 肖赞军 刘美君 |
| |
| 作者单位： | （湖南师范大学 新闻与传播学院，湖南 长沙 410081） |
| |
| 基金项目： | 湖南省教育厅创新平台开放基金项目（17K059） |
| |
| 摘 要： | 传统媒体与新兴媒体的融合发展，盈利模式是一个瓶颈问题。因广告被鲸吞、内容被替代、受众被分流、赢利平台被覆盖，传统媒体盈利模式被新兴媒体全面颠覆，已有融合实践收效不甚显著。推进传统媒体与新兴媒体的融合发展，需要依托新兴媒体平台为专业化内容重构有效盈利模式。这一任务分为两个层次：一是如何依托新兴媒体平台，主要关乎盈利模式构建的基本方向；二是怎样有效争取收入，主要涉及盈利模式构建的具体对策。
|
| 关 键 词： | 传统媒体与新兴媒体的融合发展，盈利模式是一个瓶颈问题。因广告被鲸吞、内容被替代、受众被分流、赢利平台被覆盖，传统媒体盈利模式被新兴媒体全面颠覆，已有融合实践收效不甚显著。推进传统媒体与新兴媒体的融合发展，需要依托新兴媒体平台为专业化内容重构有效盈利模式。这一任务分为两个层次：一是如何依托新兴媒体平台，主要关乎盈利模式构建的基本方向 二是怎样有效争取收入，主要涉及盈利模式构建的具体对策。 |
Research on the Profit Model of the Integrated Development of the Traditional Media and Emerging Media |
| |
| XIAO Zanjun,LIU Meijun.Research on the Profit Model of the Integrated Development of the Traditional Media and Emerging Media[J].Journal of Jishou University(Social Science),2001,41(6):120-128. |
| |
| Authors: | XIAO Zanjun LIU Meijun |
| |
| Institution: | (School of Journalism and Communication,Hunan Normal University,Changsha 410081,China) |
| |
| Abstract: | Profit model is a bottleneck in the integrated development of traditional media and emerging media.Due to the embezzled advertisement,replaced content,diverted audience,and covered profit platform,the profit model of traditional media has been completely subverted by the emerging media,and the effect of the existing integration practice is not so significant.To promote the integrated development of traditional media and emerging media,we need to rely on the emerging media platform to reconstruct an effective profit model for specialized content.This task is divided into two levels:one is how to rely on the emerging media platform,which is mainly related to the basic direction of profit model construction;the other is how to effectively fight for income,mainly related to the specific countermeasures of profit model construction. |
| |
| Keywords: | media convergence profit model traditional media emerging media |
|
| 点击此处可从《吉首大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《吉首大学学报(社会科学版)》下载免费的PDF全文 |
