电视台数字媒体资产管理探析

数字媒体资产管理是为电视台提供内容服务的基石,构建电视台数字媒体资产管理的体系架构,必须从基础层面解决好存储管理、多渠道检索及访问协议三个要素,并进行资产整合、业务整合及人员整合。同时,电视台必须重新设计其核心业务过程,构建基于数字媒体资产管理的新型电视台业务过程模型,其核心业务是充分利用数字媒体资产,通过电视媒体的节目创新,提供解决方案、节目内容和服务等来实现电视台业务过程的闭合价值链体系,以此实现节目内容的创造和数字资产价值的增值,提高社会效益和经济效益。

On Digital Media Asset Management of TV Stations

Digital media asset management is the foundation to provide content service for TV stations,who must provide solutions in storage management,multi-channel search and access protocol,and carry out asset,business and personnel integrations to bring forth the framework of digital media asset management of TV stations.At the same time,TV stations should redesign their core business process,set up their new business process model based on the digital media asset management.The core business of TV stations is to carry out the closed value chain of their business process by fully using digital media asset through the program innovation,providing solutions,offering the program contents and the services.It is believed that the new process will help TV stations fulfill the creation of program content and the increment of digital asset value,and improve their social and economic benefits.