新媒体环境下高校思想政治教育创新平台建设研究——基于对高校官方微信公众平台的实证分析

移动互联时代,国内高校面临的传播环境正在发生深刻的变化,思想政治教育工作也因此面临着机遇与挑战并存的现实.在新形势下,高校官方微信公众平台的建设对于思想政治教育工作是一种有益的探索和尝试.高校思想政治教育工作者应积极利用微信媒体平台,把握功能定位与受众需求,坚持内容与形式并重,明确议题和价值的框架建构,注重团队培养与资源整合,建设创新型的育人平台,进一步提高思想政治教育的时效性.

Innovative Platform Building for Ideological and Political Education in Colleges and Universities in the Context of New Media Environment

In the era of mobile Internet,the communication environment in colleges and universities in China is undergoing profound changes,resulting in both opportunities and challenges for ideological and political education in institutions of higher learning.The construction of WeChat official account platform for universities is a helpful exploration for ideological and political education.College staffs engaging in ideological and political education should actively use WeChat platform.They should have an accurate grasp of the functional orientation of the platform and the needs of the audience.They should lay equal stress on the content and form and emphasize agenda setting and transmit core values. At the same time,they should attach importance to the building of a professional team and integrating public resource to construct an innovative educational platform so as to promote the implementation and development of ideological and political education.