| 京郊民俗旅游村深度开发的思考——以密云为例 |
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| 引用本文： | 王波,牛亚菲.京郊民俗旅游村深度开发的思考——以密云为例[J].北京交通大学学报(社会科学版),2006,5(3):93-96. |
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| 作者姓名： | 王波 牛亚菲 |
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| 作者单位： | 1. 北京交通大学,经济管理学院,北京,100044
2. 中国科学院地理科学与资源研究所,旅游研究与规划设计中心,北京,100101 |
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| 摘 要： | 都市郊区民俗村的旅游业已呈现出蓬勃发展的态势,尤其是北京市郊区.然而随着消费市场的逐渐成熟,民俗村局限于乡村家庭旅馆的发展思路使其旅游的进一步开发受到了阻碍.要解决京郊民俗旅游村深度开发的问题,关键是要对民俗村进行"整合",即改变单一的由农户自发进行旅游开发的模式,而以村庄为平台,同时"依托于村庄又跳出村庄发展旅游",实现管理组织化、产品开发组织化及整体营销组织化.
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| 关 键 词： | 京郊 民俗旅游村 旅游 深度开发 密云 京郊 民俗旅游村 深度开发 密云 Beijing Development Deep 整体营销 产品开发 组织化 管理 村庄发展 平台 模式 旅游开发 农户 整合 问题 家庭旅馆 乡村 |
| 文章编号： | 1672-8106(2006)03-0093-04 |
| 修稿时间： | 2005年6月24日 |
Reflection on the Deep Tourist Development of Folk-Custom Villages in Beijing Suburbs |
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| WANG Bo,NIU Ya-fei.Reflection on the Deep Tourist Development of Folk-Custom Villages in Beijing Suburbs[J].Journal of Beijing Jiaotong University Social Sciences Edition,2006,5(3):93-96. |
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| Authors: | WANG Bo NIU Ya-fei |
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| Abstract: | Tourism in the folk-custom villages has been developing vigorously for some time,particularly in Beijing suburbs.However,with the market gaining its maturity,hindrance occurs for the household-owned hotels as units to achieve further development in rural tourism.The key issue here is to integrate the folk-custom villages to meet the demand for deep development in tourism in Beijing suburbs.Therefore,the monotonous model of household unit development should be replaced by the village-oriented platform so as to achieve the organization in management,products promotion,and integral marketing based on villages and beyond them as well. |
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| Keywords: | Beijing suburbs folk-custom villages tourism deep development Miyun County |
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