论思想政治教育网络传播"把关"的特殊意义与对策

传统的把关理论常常被认为是对传播信息的过滤和处理。但＂把关＂对于思想政治教育网络传播来说具有特殊的意义。＂把关＂除了可以对信息本身进行过滤和筛选之外,还可以通过利用＂把关＂适应受众选择性接受的特征,营造良好的网络传播环境和氛围,不断提高思想政治教育网络传播的正效果,从而使思想政治教育网络传播＂把关＂对策在目标和内容上都发生一定的扩展和迁移。

On the Significance and Countermeasure of the Role of "Gatekeeper" in Ideological and Political Education in the Context of Cyber Communication

The traditional theory of screening is often regarded as information filtering and information dissemination processing.But the ＂gatekeeper＂ is of special significance for the ideological and political education through cyber transmission.In addition to filtering and screening information,the ＂gatekeepers＂ also help to create a healthy environment and atmosphere for？network transmission of the ideological and political education？with its combining role in seeking and adapting to the audience＇s selective acceptance.To certain extent,this makes the countermeasures of ＂gatekeepers＂ of ideological and political education network transmission expand and relocate in target and content.