| 双语“国际营销”教学初探 |
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| 引用本文： | 蒋开明.双语“国际营销”教学初探[J].上海大学学报(社会科学版),2002,9(5):108-112. |
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| 作者姓名： | 蒋开明 |
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| 作者单位： | 上海大学,国际工商与管理学院,上海,201800 |
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| 摘 要： | 双语教学是教育国际化的需要,是教育改革的方向。高校专业课的双语教学有利于培养国际化的人才和充分利用国际化的信息资源,但增加了教学难度。推广双语专业课教学有两个关键前提:一是教师必须具备专业、外语和教育心理学三方面复合的知识结构;二是管理部门要有科学的评估手段,并能够及时提供先进的教材。
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| 关 键 词： | 双语教学 国际营销教学 教育心理学 教育管理 |
| 文章编号： | 1007-6522(2002)05-0108-05 |
| 修稿时间： | 2002年3月12日 |
Preliminary Study of Bilingual Education and "International Marketing" |
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| JIANG Kai-ming.Preliminary Study of Bilingual Education and "International Marketing"[J].Journal of Shanghai University(Social Science Edition),2002,9(5):108-112. |
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| Authors: | JIANG Kai-ming |
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| Abstract: | Bilingual education is a way towards global education to meet new requirements of educational reform , and bilingual teaching for special courses in a university is helpful to internationalization both in training personnel and using information resources, while it brings teaching difficulties. There are two keys to promote the education of bilingual specialty. One is the teacher who should own a knowledgeable structure of specialty, foreign language and psychology, the other is the management concerning evaluating scientifically and solving some problems such as prompt supply with advanced textbooks |
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| Keywords: | bilingual education teaching International Marketing educational psychology education management |
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