| 网络消费者购买行为分析 |
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| 引用本文： | 叶文.网络消费者购买行为分析[J].上海大学学报(社会科学版),2001,8(4):51-55. |
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| 作者姓名： | 叶文 |
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| 作者单位： | 上海大学 国际工商与管理学院，上海 201800 |
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| 摘 要： | 由于电子商务市场与传统实体市场存在着很大的不同，导致了网络消费者的购买行为与传统的消赞者购买行为产生了较大的差异。
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| 关 键 词： | 网络购买行为 网络消费者 消费者行为 |
| 文章编号： | 1007-6522(2001)04-0051-05 |
| 修稿时间： | 2000年11月21 |
Analysis of the Online Consumer Shopping Behavior |
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| YE,Wen.Analysis of the Online Consumer Shopping Behavior[J].Journal of Shanghai University(Social Science Edition),2001,8(4):51-55. |
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| Authors: | YE Wen |
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| Abstract: | The great difference between the e commerce market and the traditional physical market has caused the online consumer shopping behavior to vary largely from the traditional consumer behavior. In this article, I analyse the impacts of some factors on these variations. The aim of this article is to explore something useful for the online retailers, so that they can make optimal Internet marketing strategy and choose appropriate Internet marketing tools. |
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| Keywords: | online shopping behavior online consumer consumer behavior |
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