| 门店选址对大型综合超市经营绩效的影响分析 |
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| 引用本文： | 王先庆,张新华.门店选址对大型综合超市经营绩效的影响分析[J].广州市财贸管理干部学院学报,2008(4):50-53. |
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| 作者姓名： | 王先庆 张新华 |
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| 作者单位： | 广东商学院流通经济研究所,广东广州510320 |
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| 摘 要： | 本文从大型综合超市的特点及其对门店选址的要求出发，分析了门店选址对大型综合超市所产生的收入性和成本性双重影响。就收入性影响而言，门店选址的好坏对大型综合超市的客流量、商品组合及商品档次等将产生直接的影响；就成本性影响来说，门店选址将从租金、宣传费、管理成本等方面产生直接的影响。因此，大型综合超市的选址应注重自身特性并关注其影响经营效绩的各个方面。
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| 关 键 词： | 大型综合超市 门店选址 经营绩效 |
On the Influence of Location Selection upon the Performance of Hypermarkets |
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| WANG Xian-qing,ZHANG Xin-hua.On the Influence of Location Selection upon the Performance of Hypermarkets[J].Journal of Guangzhou Finance & Trade Management Institute,2008(4):50-53. |
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| Authors: | WANG Xian-qing ZHANG Xin-hua |
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| Institution: | (Institute of Circulation Economics, Guangdong University of Business Studies, Guangzhou 510320, China) |
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| Abstract: | This study sets out from the requirements of hypermarkets＇ characteristics and their shops＇ location selection, and analyzes the influence of location selection upon the hypermarkets＇ profit and cost. Regarding the influence on cost, the shops＇ locations will have a direct influence on rent, publicity expense, management cost and so on. Therefore, hypermarkets＇ location selection should pay close attention to its own characteristics and every aspect that affects their performance in operation. |
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| Keywords: | hypermarkets shop location selection performance in operation |
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