| 论英语广告语言的词汇特色 |
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| 引用本文： | 唐洪波.论英语广告语言的词汇特色[J].湘潭大学学报,2002,26(1):104-106. |
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| 作者姓名： | 唐洪波 |
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| 作者单位： | 湘潭大学,外国语学院,湖南,湘潭,411105 |
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| 摘 要： | 在当今社会中 ,广告逐步渗入人们生活的各个领域 ;广告语言从语言大家族中脱颖而出 ,有着其独特的词汇特色。形容词特别是复合形容词在广告中大量出现 ;广告词作者尽量使用大众化的词汇和人称代词 ,同时 ,通过词汇词性的转换 ,使广告琅琅上口 ,便于记忆 ,从而拉近了广告与人民生活之间的距离。广告人还通过文化内涵丰富的商标词 ,让商品真正地走进人们的生活
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| 关 键 词： | 广告语言 词汇特色 商标词 复合形容词 |
| 文章编号： | 1001-5981(2002)01-0104-03 |
| 修稿时间： | 2001年6月20日 |
An analysis of the lexical characteristics of advertising English |
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| TANG Hong-bo.An analysis of the lexical characteristics of advertising English[J].Journal Of XIANGTAN University:Philosophy And Social Sciences,2002,26(1):104-106. |
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| Authors: | TANG Hong-bo |
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| Abstract: | In modern society, advertisements have been permeating into all fields of people's life, and advertising language has gradually formed its own unique lexical characteristics. There occur a lot of adjectives and compound adjectives in advertisements. Advertisement-makers choose those popular vocabulary and personal pronouns to narrow the gap between people and advertisements. Trade marks with rich cultural connotations also make merchandise permeate into people's life. |
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| Keywords: | advertising language lexical characteristics trademarks compound adjectives |
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