| 消费者幸福感研究述评 |
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| 引用本文： | 谢凤华,刘国栋.消费者幸福感研究述评[J].湘潭大学学报,2012,36(3):61-64. |
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| 作者姓名： | 谢凤华 刘国栋 |
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| 作者单位： | 浙江财经学院工商管理学院;湘潭大学商学院 |
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| 基金项目： | 国家自然科学基金，教育部人文社会科学基金，湖南省教育厅青年项目 |
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| 摘 要： | 近年来,消费对幸福的影响引起了国外众多学者的关注。为推进本土化研究,从消费者幸福感的概念及内涵、研究视角、影响因素等角度系统梳理了有关消费者幸福的理论研究和实证研究成果,并指出了目前研究的不足和未来研究的方向,以期为发展中国情境下的消费者幸福理论和实证研究提供借鉴。
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| 关 键 词： | 消费者幸福感 消费者生活满意 主观幸福感 消费者生活质量 |
An Overview of Research on Consumer Well- Being |
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| XIE Feng-hua
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LIU Guo-dong.An Overview of Research on Consumer Well- Being[J].Journal Of XIANGTAN University:Philosophy And Social Sciences,2012,36(3):61-64. |
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| Authors: | XIE Feng-hua LIU Guo-dong |
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| Institution: | (School of Business Administration,Zhejiang University of Finance and Economics,Hangzhou,Zhejiang 310018; Business School,Xiangtan University,Xiangtan,Hunan 411105,China) |
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| Abstract: | In recent years,the effect of consumption on consumer well-being has interested many scholars.In order to improve the domestic research,this article adopts a historical perspective to summarize the concept,the measurement and the influence factors of consumer well-being and questions the deficient dimension of consumer well-being research.We hope to provide theoretical and empirical reference for developing consumer well-being research in China. |
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| Keywords: | consumer well-being consumer life satisfaction subject well-being quality of consumer life |
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