青岛市企业慈善捐赠现状、特点及发展对策研究

作为社会经济活动的主体,企业在承担社会责任、构建和谐社会中发挥着重要作用,慈善捐赠是企业履行社会责任的重要方式。根据对青岛市企业慈善捐赠现状及特点的调查和分析,应在选择捐赠合理运行模式、发挥政府主导作用、增强捐赠主体能力三大方面采取相关对策,以促进青岛市企业慈善捐赠事业的发展。

The status quo and characteristics of charity donation of Qingdao's enterprises and its development strategies

As main body of social economy activity,enterpriese play an important role in undertaking social responsibility and building a harmonious society.Charity donation is an important way for corporations to fulfill their social responsibilities.Through the investigation of the status quo of Qingdao enterprises’charity donation,the paper analyzes the characteristics of enterprises’ donation,and proposes that the development of Qingdao’s enterprises donation career will be promoted from three aspects: selecting a rational donation mode,playing the government’s l leading role,and strengthening the capacity of the donation principal.