电子商务B2C的物流配送瓶颈及其解决方案

中投顾问《2010—2015年中国快递业投资分析及前景预测报告》显示，2009年我国仅B2C网购销售额就超过2500亿元，其中网购交易商品的75％要通过实物递送，电子商务已呈现高速发展趋势。但在电子商务与物流的融舍中，物流配送的发展显得相对落后，严重制约了电子商务的发展。本文分析了电子商务环境下B2C物流配这的发展瓶颈，进而试图从不同的角度与层次对物流配送能力的提升做一些探讨。

The Bottleneck & Solutions for B2C E-commerce Logistics and Distribution

＂Investment Analysis and Forecast on the Prospect of Chinag Express Industry during 2010 -2015 ＂ by CIC shows that only Chinag B2C online shopping sales in 2009 was over 250 billion yuan, and of 75% of the goods through the online shopping transaction were done by physical delivery, from which we can see that electronic business has been showing a rapid growth trend. However, in the integration of e - commerce and logistics, the development of logistics and distribution is relatively backward, which has severely restricted the development of e-commerce. This paper analyzes the bottleneck of the development of logistics and distribution in B2C e - commerce environment, and then tries to discuss how to improve the logistics capability in various aspects.