| 基于博弈分析的企业诚信研究 |
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| 引用本文： | 童泽平.基于博弈分析的企业诚信研究[J].武汉科技大学学报(社会科学版),2007,9(3):260-263. |
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| 作者姓名： | 童泽平 |
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| 作者单位： | 武汉大学,经济与管理学院,湖北,武汉,430072 |
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| 摘 要： | 在企业诚信的概念与内涵的基础上,探讨了企业诚信相关的收益与成本,由此奠定了企业诚信博弈分析的基础。在企业诚信博弈分析的过程中,建立了相关博弈模型,解决了不同类型企业的诚信博弈问题,提出了纯策略和混合策略均衡下的诚信经营条件,并作了相关讨论。最后,在博弈分析的基础上,提出了促进企业诚信化经营的相关建议。
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| 关 键 词： | 企业诚信 博弈分析 诚信条件 |
| 文章编号： | 1009-3699(2007)03-0260-04 |
| 修稿时间： | 2006年9月12日 |
Game analysis of credibility of enterprises |
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| Tong Zeping.Game analysis of credibility of enterprises[J].Journal of Wuhan University of Science and Technology(Social Science Edition),2007,9(3):260-263. |
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| Authors: | Tong Zeping |
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| Abstract: | This article discusses the income and cost of enterprise credibility based on its concept and connotations.For the game analysis of enterprise credibility,a game model has been established to resolve the credibility games of enterprises of different types and the conditions have been given for enterprises to run trustily under different strategies.On this basis,the article puts forward suggestions for prompting enterprises to do business in a more creditable way. |
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| Keywords: | enterprise credibility game analysis credibility condition |
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