营销渠道系统决策研究的进展与思考

中国企业营销渠道系统正处于一个急剧变化和发展创新的阶段,在借鉴国外对市场营销渠道系统研究成果的基础上,我国理论和实践界主要围绕国内不同行业、企业,不同层次渠道的发展变化以及某些影响决策的因素等方面进行了初步的探讨.无疑,它对研究我国21世纪的营销渠道演变趋势和走向,对中国企业进行有效的市场决策,具有重要的参考价值和指导意义.

The Latest Development and Thinking on Studies of Marketing Channel System Decision-making

The marketing channel systems of Chinese enterprises are witnessing most rapid changes and innovation. Taking foreign research results of marketing channel systems as reference, China's theory and practice circles have conducted primary exploration into factors influencing decision-making and the changes and development with mar- keting channels in various industries, enterprises and at various levels. Undoubtedly, this exploration is of great ref- erential value to the study of the marketing channel development trend of Chinese enterprises in the 21st century and of guiding significance for the decision-making of Chinese enterprises.