| 中德高校会展教育实践之比较研究 |
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| 引用本文： | 吴建华.中德高校会展教育实践之比较研究[J].广州大学学报(社会科学版),2008,7(8):56-58. |
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| 作者姓名： | 吴建华 |
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| 作者单位： | 广东商学院,旅游与环境学院,广东,广州,510320 |
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| 摘 要： | 文章从中德高校会展教育实践的比较研究入手，就学生来源渠道、会展教育观念、师资队伍、高校与会展企业的关系等方面分析了二者间的差异及差异产生的原因，并进而指出影响我国高校会展教育实践体系构建的深层原因。
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| 关 键 词： | 中德会展教育 教育理念 实践比较 |
Acomparitive study on MICE education between China and Germany |
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| WU Jianhua.Acomparitive study on MICE education between China and Germany[J].Journal of Guangzhou University(Social Science Edition),2008,7(8):56-58. |
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| Authors: | WU Jianhua |
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| Institution: | WU Jianhua (School of Tourism and Environment Science, Guangdong University of Business Studies, Guangzhou, Guangdong 510320, China) |
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| Abstract: | There are many papers about foreign MICE education with only a few making comparison between China and other countries.This paper starts with the comparison of MICE education in China and in Germany,and analyzes the differences of MICE education between the two countries as well as the reasons for the differences. |
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| Keywords: | Sino-German MICE education educational principle comparison of the practice |
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