| 当前我国电视公益广告状况分析--以中央电视台综合频道(CCTV-1)为例 |
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| 引用本文： | 王泸生,古龙锋.当前我国电视公益广告状况分析--以中央电视台综合频道(CCTV-1)为例[J].广州大学学报(社会科学版),2005,4(8):92-96. |
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| 作者姓名： | 王泸生 古龙锋 |
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| 作者单位： | 广州大学,新闻与传播学院,广东,广州,510405 |
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| 摘 要： | 电视公益广告具有强大的社会影响力,我国电视公益广告的现状,可从中央电视台管窥一斑.作为国家级电视台,中央电视台非常重视公益广告的制作和播出,其综合频道晚间黄金时段播放的电视公益广告占全部广告数量的11%,而播放时间占全部广告时间的22.75%,内容上以儿童教育、家庭伦理、和谐人际关系为主.总的说来,我国电视公益广告目前仍处于发展阶段,在内容、创意、播放时间和资金来源等方面还存在一些问题,但前景乐观.
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| 关 键 词： | 公益广告 电视 中央电视台 |
| 文章编号： | 1671-394X(2005)08-0092-05 |
| 修稿时间： | 2005年2月28日 |
An analysis of the current public advertisements in China with the Comprehensive Channel of CCTV as a case study |
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| WANG Lu-sheng,GU Long-feng.An analysis of the current public advertisements in China with the Comprehensive Channel of CCTV as a case study[J].Journal of Guangzhou University(Social Science Edition),2005,4(8):92-96. |
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| Authors: | WANG Lu-sheng GU Long-feng |
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| Abstract: | Public advertisements are of great social influence.The status quo of the Chinese public advertisements can be reflected by the CCTV-1 to a certain extent.As a national TV station,CCTV attaches great importance to public advertisements.In the prime hours of the evening,public advertisements account for 11% in number of advertisements and 22.75% in time of all advertisements broadcast by CCTV-1.Most public advertisements concern children education,family ethics and interpersonal relation.On the whole,Chinese public advertisements are still in the initial stage of development are still developing and are facing problems concerning content,creativity,time and fund,but the prospect is promising. |
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| Keywords: | public ads television CCTV |
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