家电下乡政策的消费效应评估——基于全国221个村庄的4年跟踪调查

以全国221个村庄所获得的4年调查数据作为研究基础,对"家电下乡"政策的消费效应予以评估和分析。调查表明,家电下乡政策消费效应的最大特征是农民消费需求的释放,其中包括全国消费总额的上升,户均消费额增幅达到8成,全国各地消费总量和户均消费数量的增加。但家电下乡政策的消费效应在实践中也遇到了持续性疲软的难题,如农民收入的限制作用,农民购买下乡产品比重偏低,政府补贴额和补贴程序不足,政策宣传和解说不到位。为了使家电下乡政策的消费效应持续起效,必须不断完善政策,使家电下乡政策的实惠真正落实到农民身上。

The Access of the Consumption Effect by Benefit Home Appliances to the Countryside Policy

This thesis bases on a 4-year follow-up survey of 246 villages throughout the country so as to analyze the consumption effect of home appliances to the countryside policy. Research shows that the biggest characteristic of consumption effect is that it releases the rural people＇ consumption demand, including the rise of total consumption, the amplification of worth spending reaches to 80 percent and the increase of total quantity consumed and number worth spending across the county. But this consumption effect also encounters several problems of weak sustainability, such as the limits of the farmers＇ income, products＇ low proportion, the insufficient of government subsidies and the ill propaganda work. In order to make the consumption effect sustain, the policy must be improved constantly to make the rural people get virtually more tangible benefits by benefit farming policy.