制度创新与我国电视产业体制的演变历程

利用西方经济学中的制度创新理论,以一个新的视角和模式分析了近二十年来我国电视产业制度的改革历程。通过对宏观管理制度、采编制度和经营分配制度的分析,说明制度平衡条件与成本差异催生了我国电视产业制度的演变,同时展望了我国电视产业制度改革的取向。

System Innovation and the Development Process of Chinese Television Industry System

This article analyzed the reform process of television industry system of China in the near decades with a new visual angle and model, using the theory of western economics. Through analyzing the systems of macroscopic administration, gathering and editing,and distribution, this article concludes that system's equilibrium condition and cost difference result in the development of the system of our television industry, and also prospects for the direction of reform of our television industry system.