CIS--不容忽略的企业形象战略

企业形象战略是现代企业经营发展的一种全新概念,是一种藉改变企业形象,注入新鲜感,使企业更能引起外界注意进而提升业绩的经营技巧.它是以结合现代设计观念与企业管理理论的整体性运作,是以刻划企业的个性,突出和显示企业的精神,使消费者产生深刻的认同感,从而达到促销目的的设计系统.将企业作为设计对象进行整体设计,使企业引起外界注意,让人产生一种新鲜感和亲近感,进而提高知名度,获得更好的经济效益.CIS更是一种经营管理技巧,是企业经营管理的一个重要方面.因此,CIS是一种最终产生经济效益的传播体系或符号系统.

CIS--Corporate Image Strategy that cannot be Ignored

Corporate Image strategy is a brand new concept of modern business management and ex- pansion. It is also a managerial technique for the improvement of the corporate images and business results by drawing people's attention. It is a design system to promote sales with the combination of modern de- sign ideas and theories of business management, the indication of the characters and spirit of the corporate and the complete acceptance of the consumers. It designs the business organization as a whole in the hope of attracting people's attention and making them feel fresh so as to make it better known and achieve more economic profit. CIS is a managerial technique that forms an essential part of the business management. Therefore,CIS is a communication as well as a sign system for the final achievement of the corporte's eco- nomic results.