国内贸易需求对产品国际竞争力的影响——以家电产品为例

国内贸易需求对产品国际竞争力的影响主要表现在三个方面:一是使企业获得内部规模经济;二是为产品竞争力的赶超提供市场条件;三是孕育差异化优势,为产品的创新提供实验土壤。国内贸易需求对我国家电产品国际竞争力的影响实践表明:国内贸易需求与该产品国际竞争力呈高度正相关。理论和实证分析都表明国内贸易需求确实能够提高产品国际竞争力,这为拓展我国国内贸易,利用国内市场提升我国产品国际竞争力提供了理论与实践的支持。

The Effects of Domestic Demand on International Competitiveness of Products——Taking Electrical Home Appliances as an Example

The effects of domestic demand on international competitiveness of products are mainly as the following: (i) helping enterprises to obtain the internal scale economy; (ii) providing markets for the competitiveness of products to be promoted; (iii) fostering the advantage of differentiation and providing trial operations for product innovation. The effects of domestic demand on international competitiveness of Chinese electrical home appliances show a high positive correlation between international competitiveness and domestic demand for the products. Both theoretical and empirical analyses indicate that domestic demand does enhance the international competitiveness of products, which provides theoretical and empirical support for China to expand domestic demand and make use of domestic market to strengthen international competitiveness of Chinese products.