努力将贴牌大国打造成自主品牌强国的思考

品牌强国是经济强国的重要基础,打造品牌强国是提高一个国家竞争力的重要途径。中国经济总量已经排名世界第二,制造业产值也超过美国,跃居世界第一,中国已经成为名副其实的制造大国和经济大国。但是,众多的事实表明,中国还不是品牌强国,驰名世界的品牌还比较少,品牌的国际影响力还不够大,品牌的竞争力还不够强。因此,中国必须站在经济强国的战略高度,走品牌强国之路。应注重中国品牌的产品质量、科技创新、市场营销、文化培育和企业素质的提高,努力打造具有竞争力的自主品牌,实现从"贴牌大国"向"自主品牌强国"的转变。

A Thought on Transforming China from an OEM Giant to a Brand Power

Brand power forms a significant basis for economic power.Brand power building is an important way to improve the competitiveness of a nation.With the economic aggregate ranking No.2 and the manufacturing output ranking No.1 in the world,China has become a leading manufacturing power and economic power worldwide.However,many facts indicate that China is not yet a brand power: with relatively low number in world-famous brands originated in China,the brands low in international influence and not strong in competitiveness.Therefore,China should pursue the road to a brand power above its strategy of economic power.China should strive to build its self-owned brands with competitive capability and achieve the transformation from an OEM giant to a brand power by improving the quality of products,innovating science and technology,marketing,cultivating corporate culture and improving the quality of enterprises.